Marketing & creative agencies
Track inbound leads and client pipeline
One CRM for pitches, proposals, and won work — no HubSpot seat fees.
Get free CRM →Free tier — no credit card
Google Sheets · Apps Script · Free CRM
Free CRM for Google Sheets
Powered by gCRM — a full CRM web app on your own Google Sheet.
Leads, pipeline, customers, tasks, activity tracking, and team login — free to start. No Salesforce license. No per-seat SaaS fees.
✓ Leads, customers & pipeline board✓ Tasks & activity log✓ Dashboard with charts✓ Lead capture web form✓ Team login & user roles✓ Google Sheets as your database
Premium setup & customization from $50/hr — optional, only when you need it.
What you get free vs. paid add-ons
Free CRM tier
- Leads, customers & pipeline board
- Tasks & activity log
- Dashboard with charts
- Lead capture web form
- Team login & user roles
- Google Sheets as your database
Optional paid modules
- Gmail & Forms automation
- Custom fields & pipeline stages
- Reports & email templates
- White-label branding
- Dedicated setup & training
See your free CRM in action
Every screen runs inside a Google Apps Script web app. Your data lives in Sheets — the UI feels like modern SaaS.
Click any screenshot to open full screen · Use arrow keys to browse
Free CRM for your industry
Same free gCRM core — pick the setup that matches how your team sells.
Consulting & professional services
Log every call, note, and next step
Never lose a prospect because a follow-up slipped through the cracks.
Get free CRM →Real estate & property
Capture form leads into your pipeline
Website inquiries land in gCRM automatically — respond while leads are hot.
Get free CRM →SMB sales teams
Replace spreadsheet + sticky-note CRM
Professional sales tool on Google Sheets — free tier, zero per-user SaaS cost.
Get free CRM →Manufacturing & suppliers
Quote requests and account pipeline
Track RFQs, approvals, and repeat orders without Salesforce complexity.
Get free CRM →Nonprofits & associations
Donor and member relationship tracking
Lightweight CRM your volunteers can use — data stays in your Google account.
Get free CRM →Why teams need a free CRM
- Enterprise CRMs cost $25–150 per user per month
- Spreadsheet CRMs lack login, pipeline views, and task tracking
- Leads from forms and email get lost in shared folders
- No single place for notes, tasks, and follow-up history
- Small teams need access control without paying per seat
The free CRM solution
gCRM is a free-tier Google Apps Script web app backed by Google Sheets. You own the data, the code, and the deployment. I can install it in your Workspace, customize stages and fields, and extend it with Gmail and Forms automation when you're ready to upgrade.
What's included
- Free gCRM installation in your Google Workspace
- Google Sheet database with leads, customers, tasks, and activity tables
- Web app deployment with team login
- Pipeline stages configured to your sales process
- Lead capture form URL for your website
- Optional premium modules: automation, reports, custom fields, email templates
- Documentation and handover walkthrough
How it works
- Discovery call — map your workflow, data sources, and success metrics (free, 30 minutes).
- Scope & quote — fixed-price or hourly estimate within 24 hours; no surprise fees.
- Build & test — develop in your Google environment with edge-case testing.
- Deploy & document — triggers, permissions, runbook, and handover walkthrough.
- Optional support — maintenance at the same $50/hr rate as your business evolves.
Use cases by industry
| Industry | Use case | Outcome |
|---|---|---|
| Agencies | Track inbound leads and client pipeline | One source of truth for sales |
| Consulting | Log calls and tasks per prospect | Nothing falls through the cracks |
| Real estate | Capture form leads into pipeline stages | Faster follow-up on hot leads |
| SMB sales | Replace spreadsheet + sticky notes CRM | Professional tool, zero SaaS fees |
Why Apps Script vs alternatives
| Option | Cost model | Ownership | Best for |
|---|---|---|---|
| Google Apps Script | $0 platform + build | You own code | Workspace-native automation |
| Zapier | $20–600+/mo | Vendor logic | No-code quick wins |
| Make | $9–299+/mo | Vendor scenarios | Visual multi-app flows |
| Hire dev (hourly) | $50/hr one-time | You own code | Custom complex logic |
Compare in depth: Zapier alternative guide · Apps Script vs Zapier
“We migrated an 8-year Excel workflow to Sheets in three weeks. It now runs on any device.”
— Marcus T., Operations Director, Manufacturing supplier
Simple pricing
$50/hr
Most free crm (gcrm) projects range from 4–40 hours. Fixed-price quotes available after discovery.
Get a free estimateRelated services
Related guides
More examples in our free script library.
Start with a free CRM today
Get gCRM installed in your Google Workspace — leads, pipeline, tasks, and team login on the free tier.
Request free CRM access